From the upscale charm of New York to the vibrant metropolis of Tokyo, from historic London to the ambitious heights of Dubai, Nobu remains the favorite destination of the global elite and renowned celebrities.
The Nobu empire, spanning 77 restaurants, 41 hotels, and 12 branded residences worldwide, originated from the vision of creating a lifestyle space defined by sophistication and luxury, deeply rooted in the essence of international star Robert De Niro.
The acclaimed actor, known for his multimillion-dollar fortune and numerous prestigious awards, waited four years to secure the partnership of the renowned Japanese chef Nobu Matsuhisa. Chef Nobu, recently named among the top 23/50 most “powerful” figures in American Fine Dining by Robb Report this November, embodies the pinnacle of culinary artistry.
A Symbol of “True Luxury”
The collaboration between the silver screen icon and the masterful chef has transformed Nobu into a symbol of “true luxury.” At Nobu, luxury transcends mere markers of social or financial status, embodying a distinctive lifestyle that reflects cultural values—a seamless blend of Eastern artistry and intellect with Western aesthetics and the spirit of freedom. Nobu’s essence of luxury is a harmonious combination of wealth, sophistication, exclusive indulgence, and unique principles of living.
It’s no surprise that Hollywood’s biggest stars, such as Taylor Swift, Kendall Jenner, Miley Cyrus, and Leonardo DiCaprio, are frequent visitors to Nobu locations around the globe. Even former President Barack Obama has chosen Nobu to enjoy his rare moments of leisure.
Supermodel Kendall Jenner at Nobu Dubai.
The unwavering admiration of celebrities for Nobu has set high expectations for its arrival in Da Nang. Officially debuting in Vietnam’s most livable coastal city, Nobu Danang stands out with the strong partnership of Viet Capital Real Estate (VCRE), a dynamic real estate developer pioneering in high-end boutique projects.
With the robust support of VCRE in Vietnam, Nobu Danang not only maximizes the quality and distinctive services of the project but also delivers unwavering commitments to construction quality, reliable progress, and unprecedented privileges.
The privilege of Nobu Danang owners lies in access to top-tier dining, entertainment, and relaxation amenities, with breathtaking views of My Khe Beach and the stunning cityscape.
Located on the prime frontage of Vo Nguyen Giap Avenue, facing the iconic My Khe Beach, Nobu Danang is meticulously planned with the ambition of becoming a landmark of Da Nang.
This 43-story mixed-use development, featuring fine dining, luxury hotels, entertainment, and branded residences, is poised to become a global destination, captivating elites and international celebrities who have long been loyal patrons of Nobu worldwide.
So, when visiting Nobu, don’t be surprised to spot familiar faces from the global entertainment scene—it’s all part of the “essence of true luxury” that Nobu embodies.
When Stars Own a “Star”
Another “secret” behind Nobu’s ability to captivate Hollywood elites and the global upper class lies in the refined vision of its renowned founders.
With a lifetime of experience interacting with the world’s elite, Robert De Niro understood that his celebrity status tied to the brand would naturally draw attention from a wide audience. However, he knew that wasn’t enough to define true luxury.
Nobu Danang is one of the rare resort projects to have received construction approval in recent times.
“The Godfather” Knows Best
Robert De Niro, “The Godfather” himself, was wise enough to collaborate with experts like Meir Teper for business operations, Trevor Horwell – a “veteran wolf” in the hospitality industry, and, of course, Nobu Matsuhisa, the master chef whose unique culinary artistry is the hallmark of Nobu.
Far beyond catering to celebrities and VIPs, Nobu’s philosophy of heartfelt business and world-class experiences turns every guest into a “star.” With VCRE’s far-reaching vision, this philosophy is set to continue at Nobu Danang.
According to VCRE representatives, Da Nang is a coastal city with a strategic role in Vietnam’s tourism, economic, and social development. Nobu Danang is not only a space to indulge in a luxurious lifestyle but also a promising investment opportunity. Its 2027 debut aligns perfectly with Da Nang’s developmental milestones, positioning it to soar with groundbreaking policies and strategies.
“This city’s grand story cannot be told through words or images alone. Da Nang boasts one of the highest real estate profitability rates in Vietnam, fueled by the robust growth of tourism, services, and infrastructure. Property values here show a consistent upward trend. We chose Da Nang for its unique characteristics and prime potential. This land, where VCRE launches its first project, demonstrates true strength and trustworthiness, much like how Nobu selects its global partners,” shared a VCRE representative.
More than meeting basic residential needs, Nobu Danang’s architecture and features cater to the elite’s most stringent standards. Inspired by Sensu folding fans, symbolizing prosperity, freedom, and perpetual growth, its prime location embodies the perfect blend of modern Western architecture and Eastern feng shui energy.
Natural elements, architecture, and human interaction are carefully orchestrated to create a source of powerful, positive energy, enhancing health, wealth, and happiness. With minimalist Japandi style, dual balconies, and its iconic “hanging pool,” complemented by eight exclusive “sky pools” within its sky villas, Nobu Danang is a one-of-a-kind masterpiece. Offering panoramic views of My Khe Beach and the Dragon Bridge, it quickly establishes itself as the “Omakase Star” of Da Nang’s premium real estate scene.
