NOBU DANANG AND THE TRANSFORMATION OF THE BRANDED RESIDENCES MARKET IN CENTRAL VIETNAM

NOBU DANANG AND THE TRANSFORMATION OF THE BRANDED RESIDENCES MARKET IN CENTRAL VIETNAM

On June 11, 2025, over 300 distinguished guests came together to witness a special moment — a fusion of art, experience, and world-class resort living — at the “Together with Pride” event, hosted by Nobu Danang and Viet Capital Real Estate (VCRE) at the Ariyana International Convention Center in Danang.

The event marked a significant milestone in Nobu Danang’s journey to assert its position on the global luxury hospitality map. Guided by the vision of developer VCRE, Nobu Danang continues to craft a legacy of excellence through distinctive products and one-of-a-kind experiences.

A Symbol of Unity Through a Sophisticated Engagement Ceremony

Inspired by the idea of a wedding — a symbolic celebration of connection and partnership — the “Together with Pride” event served as a declaration of the harmony between art and brand. It was a seamless blend of aspiration and real-world achievement.

High Fashion Celebrates the Nobu Lifestyle

Guests were captivated by an exquisite bridal gown collection from designer Brian Võ, with striking vedette model Mỹm Trần. Each piece stood as a true work of art — mesmerizing in its craftsmanship and elegance — fully embodying the refined lifestyle and sophisticated aesthetic that define the Nobu brand.

Blending Cultural Heritage with Modern Living

The event immersed guests in a uniquely emotional space through traditional Japanese calligraphy and the crafting of sensu fans from washi paper — timeless cultural treasures of Japan. Amid the event’s contemporary setting, these experiences became refined touchpoints, evoking a sense of reflection and deep connection. Like a gentle breath of tradition seamlessly flowing within the vibrant rhythm of modern life.

A Sky-High Experience Unveiling a New Vision with Nobu

A standout moment in the event series was a paragliding experience designed exclusively for sales professionals. From an ideal altitude, they were given a rare panoramic view of Nobu’s future development site — where natural beauty converges with extraordinary growth potential. More than just a breathtaking visual, the flight served as a powerful affirmation of long-term partnership and shared ambition with Nobu.

Honoring Excellence with Timeless Symbols of Prestige

Top-performing sales professionals were recognized with prestigious Hublot timepieces — a reward that goes beyond material value. Each watch stands as a symbol of breakthrough, self-affirmation, and relentless dedication. It is Nobu’s heartfelt tribute to every moment of effort and commitment along the journey.

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