Fresh off completing the sale of a Sky Villa for 50 billion VND, Nobu Danang has once again shaken up the market by finalizing a Penthouse deal worth 80 billion VND. What is the ‘secret’ behind Nobu Danang’s record-breaking success, sparking a remarkable revival for Danang’s branded residence market?
The Dream Becomes Reality: Nobu Danang Redefines Luxury Living
The concept of creating an iconic structure that transforms a city’s skyline may sound like a familiar mission, as it is often the goal of leading developers. However, the arrival of Nobu Danang, with its irresistible allure, has turned such an idea into a vivid reality. Beyond offering fundamental elements, it delivers an unparalleled sense of owning an elite property sought after by the upper echelons of society.
A Dream Realized
When deciding to invest in the luxurious penthouse, the owner described their choice as nothing short of “amazing” and “like a dream come true.” Situated on the legendary My Khe beachfront along Vo Nguyen Giap Boulevard, Nobu Danang’s location serves as a gateway to the future. It stands directly across from the Regional Financial Center, channeling a vibrant economic pulse. The city’s most expensive penthouse, part of an iconic landmark, unites a distinctive lifestyle, indulgence, and the unparalleled status of its owner.
This is not just a residence; it’s a statement. The owner emphasized that the penthouse is a place to live and experience the brand’s essence in every detail. With a ceiling height of 3.3 meters and a spacious 372 square meters, the design opens endless possibilities for creative decor. Floor-to-ceiling panoramic glass transforms this “sky mansion” into a breathtaking canvas of natural beauty, from sunrise to sunset.
“When I saw the penthouse design with its long hallway perfect for walking and its expansive view embracing nature, I thought, every day spent here would feel like a holiday. It’s a dream come true in every sense—realized and honest to my feelings. If I don’t secure it now, I’ll regret it immensely,” the proud owner shared enthusiastically.
Effortless Luxury in Every Detail
Elegant, refined, and inherently proud, Nobu Danang’s philosophy of “effortless luxury” radiates satisfaction and fulfillment, a self-reward cherished by the elite and admired by many. Echoing the sentiments of legendary designer Giorgio Armani, who once said, “I want my home to make people feel like they are part of its history,” Nobu Danang succeeds in creating an inspirational living space where tangible values and limitless experiences are meticulously designed for its owners, community, and local city alike.
In addition to its priceless views, Nobu Danang’s “sky masterpiece” features an infinity pool maintained at an ideal temperature year-round. This pool turns the penthouse into a floating oasis amidst majestic nature, offering absolute privacy and year-round swimming. With a personalized system of exclusive privileges, penthouse owners can fully customize their space to suit their preferences and needs.
Now, as the first Nobu-branded project in Southeast Asia, the penthouse collection embodies unparalleled desirability. With only one unit remaining, this masterpiece truly reflects its unique scarcity.
The rarity of Nobu Danang residences enhances their investment value and captures the attention of discerning elite owners
A Brand of Records
Recognized as one of the “global phenomena” with 81 restaurants, 41 hotels, and 12 real estate projects, Nobu is also regarded by experts as a “brand of records” full of surprises.
When Culinary Brands Enter the Realm of Luxury Real Estate
In the world of branded real estate, the typical formula often revolves around a logo and brand name adorning a building—valued equally to the promises of exclusivity they represent. Now, as renowned restaurant brands begin to venture into the lucrative real estate sector, they are redefining the game by offering unparalleled multi-sensory experiences.
Nobu stands as a prime example of this trend, showcasing remarkable success with its Toronto project becoming one of the best-selling branded residences of the past decade. Meanwhile, the record-breaking $37.3 million transaction for a three-bedroom penthouse at Nobu Residences on Saadiyat Island has been confirmed as the most expensive apartment ever sold in Abu Dhabi, according to developer Aldar.
The beauty of modern design seamlessly blending with nature gives Nobu Danang an irresistible allure
Experts Weigh In: The Secret Behind Nobu’s Global Success
Experts attribute Nobu’s remarkable success wherever the brand sets foot to its meticulous selection of strategic locations and rigorous standards for partners. With a strong financial foundation, a renowned investment ecosystem, and a visionary strategy, Viet Capital Real Estate (VCRE) has collaborated with Nobu Hospitality to achieve extraordinary milestones with Nobu Danang, even amidst a highly challenging period.
Beyond its anticipated completion in 2027, Nobu Danang captivates investors with its flexible “pay to build a legacy” payment plan, offering up to 14% discounts. Additionally, an income commitment of 12% for the first two years, revenue sharing of 40-60% from the third year onward, and a 25-year operational program ensure highly feasible and attractive investment returns. The exclusive “45 points for annual stays” program provides owners with effortless access to luxury living while maximizing their investment potential.
Currently, the scarcity and bespoke privileges offered to Nobu Danang owners—akin to those enjoyed by celebrities—have positioned the project as a dominant force in the market. Combined with the positive economic signals from Danang, Nobu Danang stands as an ideal choice for those seeking unique, luxurious, and truly deserving assets.
