“Love at the first sight”
On the global map of glamorous coastal cities, if Rio de Janeiro dazzles with endless samba on the golden sands of Copacabana, or Cape Town enchants beneath the shadows of Table Mountain, then in a corner of East Asia, Vietnam proudly claims its own muse: Danang.
Endowed by nature with mountains, sea, rivers, and lakes, Danang is blessed with landscapes worthy of global acclaim. From the majestic Marble Mountains embracing the Son Tra Peninsula, to the serene Han River, the jade-green Bai But Lake, and the legendary My Khe Beach—once honored by Forbes as one of the world’s six most alluring beaches—Danang radiates beauty from every angle.
In 2024, Danang welcomed an impressive 10.9 million visitors, including 4.2 million international arrivals, reflecting a robust and accelerating tourism recovery. It is also home to nearly 30,000 expatriates from around the world.
Global rankings continue to recognize Danang’s allure. Time Out placed it third among the top destinations in Asia. Lonely Planet listed it among the best places to visit in Southeast Asia. InterNations consistently refers to Danang as a promised land for expats.
Affirming its rise as a coastal powerhouse, The New York Times did not hesitate to name Danang the “Miami of Vietnam.”
A new era to become the ‘Miami of Asia’
If Miami—the American paradise—is a model of extraordinary transformation, Danang is sharing many remarkable parallels as it rises on the international stage.
Today, with over 6 million residents and hundreds of high-rises along the Atlantic, Miami serves as a gateway for American commerce. Yet few recall that it was once a sleepy, undeveloped coastal town. It wasn’t until a strategic reorientation toward finance and tech between 2000 and 2007—boosted by tourism and foreign investment—that Miami experienced its rapid ascent, drawing hundreds of multinational firms and skyrocketing real estate prices.
Danang, often referred to as the second Miami, is smaller in scale with a population of 1.1 million, but mirrors this path with remarkable urban growth. In 2024, it recorded one of the highest urbanization rates in Vietnam, reflecting both vertical expansion and deeper urban development. Danang is solidifying its role as a dynamic growth engine for Central Vietnam and beyond.
From geography and economic structure to planning strategy and development momentum, Danang is steadily evolving into the image of a “Miami of the East.”
Market signals are strong. According to DKRA, primary apartment prices rose by 3–6% just after Tet, while the secondary market grew 7–12% compared to late 2024. Within six months, property values have climbed nearly 20%, and prime areas have once again reached the fever-pitch levels of 2019. Danang is entering its golden decade.
Tourism growth is fueling a wave of high-quality investment. Danang now hosts a collection of luxury hospitality brands recognized by prestigious institutions like World Travel Awards, Condé Nast Traveler, and World Luxury Hotel Awards. Among the most notable is Nobu—a brand favored by Hollywood’s elite, present in the world’s most sought-after destinations, and now choosing Danang as the launchpad for its journey into Southeast Asia.
Danang is the strategic first step in Nobu Residences’ global expansion across the world’s most iconic resort cities.
