Nobu – the global gentleman of refined living, a virtuoso of taste, a worldly traveler who journeyed through Peru, London, New York, and Malibu – has fallen for the seaside muse of Danang, creating a fateful bond at the very heart of this land.
The encounter between Nobu and the muse of Danang marks the beginning of a new journey, shaping a global standard of luxury living in this most livable city.
In the billion-dollar lifestyle and hospitality industry, Nobu Hospitality stands as a global empire of luxury living. Founded by world-renowned chef Nobu Matsuhisa and Hollywood icon Robert De Niro, the brand—marked by the refined character of true gentlemen—has taken only three decades to win the hearts of the global elite.
30 Years of Global Expansion and the Rise of an Empire
Nobu Matsuhisa, the legendary chef behind the brand, is no stranger to setbacks. His first restaurant in Beverly Hills was destroyed by fire, and there were times when he struggled to survive with only $24 in his pocket. Yet, he rose, created, and built the celebrated Nobu empire alongside Robert De Niro.
Some greatness is born from ambition, others from fleeting moments of inspiration—but Nobu Matsuhisa’s journey began with a rare, unwavering dream. At 24, he moved to Peru. The cultural collision inspired him to blend Japanese culinary techniques with local ingredients and flavors. Nobu embraced “Nikkei,” a cuisine born from the Japanese immigrant community in Peru. In the years that followed, he introduced it successfully to New York, London, Barcelona, and beyond.
Still, Nobu’s now-iconic dishes were once met with skepticism. When he first introduced his “New Style Sashimi” in Peru, many claimed it wasn’t true sashimi. When he brought Japanese cuisine to India—a country rich in bold spices—some doubted it could survive. But Nobu’s culinary philosophy, centered on simplicity, purity, and ingredient quality, eventually won diners over. He never chased novelty for its own sake, and was unafraid to reject adaptations that lacked cultural integrity.
Elegant, refined, and sincere — these Nobu “DNAs” possess a natural allure that deeply resonates and connects across generations of guests.
When the Matsuhisa restaurant opened in Beverly Hills, Nobu had the chance to meet Robert De Niro and entrepreneur Meir Teper. This encounter became a historic turning point, propelling the Nobu name into many of the world’s most iconic cities.
In 1994, the first Nobu restaurant opened in New York. More than three decades later, the brand’s pure essence of understated luxury has evolved into an extraordinary empire with 81 restaurants, 41 hotels, and 12 branded residences across continents. Nobu Residences—always located at landmark addresses in the world’s most captivating cities—offer an elevated lifestyle experience that draws in global travelers and ultra-high-net-worth investors alike.
Today, Nobu’s reputation is further amplified by over 4 million “Nobu Enthusiasts” — a devoted following that includes celebrities, statesmen, and billionaires.
Born from the star power of De Niro, the culinary artistry of Nobu, and the business acumen of Meir Teper, the “branded gentleman” that is Nobu emerged — an elevated extension of cuisine and luxury living, expressed in the language of Hollywood glamour and global prestige.
Nobu Residences Danang – “A New Chapter in the Nobu Symphony”
If Nobu is a symphony of elevated living rising from iconic cities like Milan, Dubai, and London, then Danang is its next inspired movement. The encounter between Nobu Hospitality—the worldly gentleman of refined lifestyle—and Danang—the Eastern muse graced by sea and sky—has given birth to a landmark: Nobu Residences Danang.
This integrated development of branded hotel, restaurant, and residences marks a strategic milestone for Nobu in Southeast Asia. It is a destination for global citizens seeking the convergence of world-class cuisine, artful hospitality, and distinctive living.
Developed by passionate local partner Viet Capital Real Estate (VCRE), the project sits on Danang’s “billion-dollar boulevard,” Vo Nguyen Giap, directly facing the legendary My Khe Beach. Here, the spirit of Japanese modernism breathes through every design detail: minimalist yet profound, luxurious yet restrained—echoing the Nobu aesthetic philosophy where every experience is a graceful ritual.
Nobu is a shining star among stars, beloved by Hollywood icons like Taylor Swift, Miley Cyrus, Leonardo DiCaprio, and revered by former President Barack Obama and global business leaders alike. For them, Nobu represents a haven of privacy, precision, and timeless consistency wherever it appears. With the arrival of Nobu Residences in Danang, the city makes a bold declaration: it is ready to stand alongside the world’s most luxurious resort capitals.
Indeed, Nobu Danang is a “union of the century,” where the global prestige of Nobu proudly walks hand in hand with the youthful, untamed beauty of Vietnam’s most livable coastal city. The project is poised to become a new symbol of elevated living—a golden chapter in Danang’s journey onto the world stage.
